Coming soon to Utah

Candy,
straight up.

Warning: Made the boring way — out of actual food, no science experiments. Side effects may include reading the label and being fine with it.

Our story

Born from the lack of transparent whole-food ingredient candy.

After realizing the candy we were looking for didn't exist, we almost burnt a house down concentrating watermelon juice to make our own — and that's where it all started. The kitchen survived, and we're almost ready to share what we made with you (not the burnt stuff).

Most candy is industrial ingredients with color and flavor painted on top. We start with real, whole-food ingredients and build the candy around them instead. No corn syrup, no artificial dyes, no ingredients you need a chemistry degree to understand.

What straight up means

Typical candy

•Corn syrup or glucose syrup as the base
•Artificial dyes (Red 40, Yellow 5, Blue 1)
•"Artificial flavor" — built in a lab
•Modified corn starch, gums, thickeners

Straight Up Candy

•Honey, maple, dates, coconut sugar, or fruit
•Color from real fruit and vegetable juice
•Real fruit juice, purees, and natural extracts
•Just gelatin or pectin. That's it.

Take our 2-minute survey

We're a new Utah candy company for people who love candy but care about what's in their food.

9 questions · no account · anonymous

Be first
to know

We're heads-down building the first lineup. Drop your email and we'll let you know the moment Straight Up Candy launches.